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Affiliate Marketing vs. Customary Internet Marketing

A quick graphical illustration of the advantages of Affiliate Marketing compared to Pre-paid advertising!

For the purposes of explanation the following diagrams have been oversimplified.

Customary Internet Marketing
blue
Blue wants to advertise!

 

Blue pays Red R30 000 for a banner on Red's site!

red
Red places the banner where they see fit!
Blue lives in hope that his banner will:
  • Be seen
  • Noted
  • Clicked on
  • The site viewed
  • An action taken i.e. sale

Even if nothing happens Blue pays Red R30 000! = No performance guarantees!

 

Offerforge Affiliate Marketing
blue Blue joins the OfferForge Network! OfferForge
G


The OfferForge Network contains several thousand publishers like red.co.za, green.co.za and orange.co.za.

OfferForge
Red Green Orange

Blue publishes an offer in the Network, whereby Blue will pay them for every action taken (e.g. a sale, newsletter signup or request for info).

In other words, Blue will effectively only pay for successful advertising.




Web Surfers are exposed to
Blue on sites and portals throughout the South African Internet.

Every time a Surfer clicks on one of Blue's banners or text links, a cookie is set on the PC of the Surfer and OfferForge will track all clicks, actions etc. performed by the Surfer.

Should the Surfer perform a commissionable action, OfferForge will know who referred the Surfer and the relevant Affiliate can be rewarded.

red green
orange

web surfersweb surfersweb surfersweb surfers
Web Surfers

Blue's products or services are exposed to thousands of web viewers without paying a cent, until such time as an action (i.e. sale) has taken place!


Blue can now pay his Affiliates based on their results:

Red
R 13 500

Green
R 1 200
Orange
R 5 400


OfferForge
g
OfferForge will provide Blue with a comprehensive real-time reporting facility to evaluate each affiliate, banner etc as well as report on commissions payable.
Blue only pays when his advertising is successful and get the benefit of brand exposure on potentially thousands of sites!


Affiliated sites, like red.co.za, green.co.za and orange.co.za are effectively sales partners for Blue and will place Blue's products in better positions on their respective sites to attract more “eyes” and subsequently increase their own revenue!


 
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